Welcome to AVANT Magazine’s blog, where we celebrate heritage, craftsmanship, and authentic style.
Dive deep into the culture of fashion through exclusive interviews, exploring rugged style and timeless design. Discover new insights and knowledge with every post, enriching your perspective on modern fashion.
American Corduroy: An Unsung Hero of Versatility
Corduroy is a classic among American fabrics. We retrace its history.
Hunting Jackets: Three Classics for Autumn
Hunting jackets balance the need to stand out for safety and blend in for stealth.
Shop Coats: Fashion in Factories
It was one of the staples of American factories (and not only) in the last century: the shop coat.
Department Store Cowboy: Three Ranchcraft Picks
Ranchcraft was a sub-brand created by the giant JC Penney. And it was a way for the company to reach a new audience.
Hollywood's Most Iconic Leather Jackets
Leather jackets are an essential part of any man's wardrobe. A timeless piece, regularly associated with motorcyclists, the leather jacket has been put in the spotlight by Hollywood.
Half-Zip Shirts: Style and Comfort for the Summer-to-Autumn Transition
Autumn is a season of transition, both in terms of climate and clothing style. And one piece symbolizes this transition better than any other: the half-zip shirt.