Step into the world of AVANT, where we don't just celebrate heritage clothing - we inspire the next chapter of authentic menswear.
Every piece, from our rugged denims and weathered boots to our distinct western shirts, carries a tale.
Crafted with purpose, these garments echo a narrative deeply rooted in our culture and way of life. Since 2018, AVANT Magazine has been your trusted guide, paying tribute to the timeless artistry and essence of heritage clothing and craftsmanship.
Join us on this sartorial journey!
AVANT Magazine:Your Vintage Menswear & Heritage Clothing Authority
Since its official inception in 2018, AVANT Magazine has been more than just a business—it's been a journey into the heart of vintage fashion, menswear, and heritage clothing. But the seeds of AVANT were sown long before, in the mind of our visionary founder, Eric Maggiori.
Eric's trajectory from collecting iconic 80s sportswear, Vans, Airwalk, and rock band T-shirts to delving deep into the universe of workwear and heritage clothing in 2012 is what shapes the ethos of AVANT. It's not merely a magazine; it's a testament to a deep-seated passion.
Why AVANT?
Our mission is rooted in the profound passion for uncovering and sharing the captivating tales of menswear. We strive to bring to light the intricate dance of culture, history, fashion, and art, as they are intertwined and relevant to our readers. AVANT is tailored for the curious souls who not only cherish what they wear but are keen on understanding the history behind it.
Our commitment goes beyond just fashion. It’s about unearthing forgotten stories, particularly of marginalized communities that have significantly contributed to shaping the men's wardrobe we recognize today. History never goes out of style, and the garments we don every day are narratives of our rich culture and heritage.
Eric Maggiori’s collection for the special issue released in 2021 displaying some of its rarest and most valuable pieces.
Eric Maggiori: Author and Vintage Fashion Expert
For over two decades, Eric Maggiori has carved a niche as a respected author, journalist, and content creator. His expertise extends to the intricate world of denim, Stifel fabric, and heritage clothing, making him a sought-after authority in the vintage fashion industry.
In 2018, recognizing the increasing interest in vintage fashion and heritage clothing, Eric founded AVANT. This platform bridges the rich history of vintage fashion with contemporary trends and needs.
2022 saw a significant milestone for Eric when some of his finest pieces were showcased at the "Jean" exhibition in Paris, France – a testament to his curatorial prowess.
Cementing his authority in the world of fashion, 2023 witnessed the launch of his much-anticipated ‘An Anthology of Western Wear’. The launch was celebrated with exclusive events at Double RL (RRL) Stores in both New York and Los Angeles