Welcome to AVANT

Where heritage clothing meets the future of authentic menswear.

At AVANT, we don’t just celebrate vintage fashion—we champion the artistry, culture, and stories behind it. Every rugged denim jacket, weathered boot, and iconic western shirt carries a legacy, and we’re here to uncover it, one thread at a time.

The AVANT Story

Why AVANT?

Born officially in 2018, AVANT Magazine is more than a publication—it’s a labor of love built on years of collecting, curating, and honoring the history of menswear.

The founder, Eric Maggiori, began this journey long before AVANT existed, with a passion sparked by collecting ‘80s sportswear, rock band tees, and the skate shoes that defined a generation. By 2012, his fascination turned to the world of workwear and heritage clothing—a pivotal moment that shaped what AVANT is today.

AVANT has since become a global destination for those who seek not just style but substance. Our pages blend history, culture, and fashion, inspiring a deeper connection to the garments we wear and the stories they tell.

We believe menswear is more than just fabric and fit—it’s a narrative. Our mission is to uncover the untold stories behind iconic styles and highlight the cultural movements that shaped them. From the overlooked contributions of marginalized communities to the timeless artistry of craftsmen and creators, we’re here to remind the world that history never goes out of style.

At AVANT, we celebrate men’s fashion—from the roots of denim and western wear to the vintage craftsmanship. We curate for the curious, for those who want to wear more than clothes—they want to wear history.

  • Eric Maggiori

    FOUNDER

    Eric Maggiori is an author, journalist and authority in vintage and heritage fashion. With a profound passion for denim, Stifel fabric, and the stories behind timeless garments, Eric has dedicated his career to preserving and sharing the legacy of classic style.

    As the founder and creative director of AVANT, he has created a platform that bridges history and modernity, inspiring a global audience of fashion enthusiasts.

    Beyond his work with AVANT, Eric is a sought-after speaker at industry events, where he shares his expertise and passion for the artistry and culture of vintage clothing.

  • Sarah Maggiori

    MARKETING DIRECTOR

    Sarah Maggiori is the driving force behind AVANT's marketing and brand strategy, shaping its global presence with creativity and vision.

    With a talent for connecting heritage craftsmanship with contemporary storytelling, Sarah ensures the brand resonates with a worldwide community of fashion aficionados.

    In addition to her work with AVANT, she is a consultant for Fortune 500 companies, bringing her expertise in marketing and project management to some of the world’s leading brands. Sarah’s entrepreneurial spirit and dedication to innovation continue to elevate AVANT as a beacon of timeless style.