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Home
Guides
Books
Stories
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How Jeans Become a Personal Archive
Garment Stories Sarah Maggiori 4/13/26 Garment Stories Sarah Maggiori 4/13/26

How Jeans Become a Personal Archive

Discover how jeans became America's most honest garment: a personal archive written in indigo, friction, and time.

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The Chimayo Jacket: America's most storied garment
Garment Stories Sarah Maggiori 4/9/26 Garment Stories Sarah Maggiori 4/9/26

The Chimayo Jacket: America's most storied garment

Discover the Chimayo jacket, a 400-year-old New Mexico weaving tradition turned men's fashion icon.

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Why the Ribbed Undershirt Is a Modern Essential
Garment Stories Sarah Maggiori 3/3/26 Garment Stories Sarah Maggiori 3/3/26

Why the Ribbed Undershirt Is a Modern Essential

From military base layer to modern essential, discover why the ribbed undershirt remains a foundational garment every man should own.

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Seven things you should know about the Moleskin jacket
Garment Stories Eric Maggiori 3/2/26 Garment Stories Eric Maggiori 3/2/26

Seven things you should know about the Moleskin jacket

People often get introduced to the French workwear world thanks to this item: the famous “veste en moleskine” (moleskin jacket). But what do you really know about it ?

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The Western Bolero Jacket: Where Ranchwear Became Tailoring
Garment Stories Sarah Maggiori 2/23/26 Garment Stories Sarah Maggiori 2/23/26

The Western Bolero Jacket: Where Ranchwear Became Tailoring

Cropped, embroidered, and cut in gabardine, the Western bolero jacket turned ranchwear into one of the most distinctive silhouettes in American menswear.

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The Boys Who Watched the Sea
Garment Stories, Culture Sarah Maggiori 2/16/26 Garment Stories, Culture Sarah Maggiori 2/16/26

The Boys Who Watched the Sea

During the First World War, Britain relied on watchful eyes along its shores. Among those observers were Sea Scouts, standing in heavy wool jumpers inspired by the Royal Navy.

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Before leather, there was wool: Harley-Davidson’s first racing jerseys
Garment Stories Sarah Maggiori 2/4/26 Garment Stories Sarah Maggiori 2/4/26

Before leather, there was wool: Harley-Davidson’s first racing jerseys

Long before leather jackets and lifestyle branding, Harley-Davidson was built on racing.

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American Football Clothing as Folk Heritage
Garment Stories Sarah Maggiori 2/2/26 Garment Stories Sarah Maggiori 2/2/26

American Football Clothing as Folk Heritage

A short visual history, from the early 1900s to the mid-century, of what American Football players actually wore.

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Cowichan Sweater: The True Story Behind Menswear’s Most Iconic Cardigan
Garment Stories Sarah Maggiori 1/26/26 Garment Stories Sarah Maggiori 1/26/26

Cowichan Sweater: The True Story Behind Menswear’s Most Iconic Cardigan

The Cowichan sweater is not a trend, but a garment rooted in Indigenous knowledge, labor, and survival.

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Hollywood’s Most Iconic Leather Jackets (and the Movies That Made Them Legendary)
Garment Stories Zach Liollio 1/4/25 Garment Stories Zach Liollio 1/4/25

Hollywood’s Most Iconic Leather Jackets (and the Movies That Made Them Legendary)

Discover 10 famous movie leather jackets—from The Wild One to Top Gun and Fight Club—and why these iconic pieces still shape menswear today.

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Five Reasons Why Peacoats Rule Winter
Garment Stories Zach Liollio 11/27/24 Garment Stories Zach Liollio 11/27/24

Five Reasons Why Peacoats Rule Winter

Peacoats are the eminent choice for braving winter weather.

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Shop Coats: Fashion in Factories
Garment Stories Zach Liollio 10/2/24 Garment Stories Zach Liollio 10/2/24

Shop Coats: Fashion in Factories

It was one of the staples of American factories (and not only) in the last century: the shop coat.

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Half-Zip Shirts: Style and Comfort for the Summer-to-Autumn Transition
Garment Stories Zach Liollio 9/9/24 Garment Stories Zach Liollio 9/9/24

Half-Zip Shirts: Style and Comfort for the Summer-to-Autumn Transition

Autumn is a season of transition, both in terms of climate and clothing style. And one piece symbolizes this transition better than any other: the half-zip shirt.

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Evolution of the U.S. Navy Shawl Collar Jacket: A Military Icon
Garment Stories Eric Maggiori 9/3/24 Garment Stories Eric Maggiori 9/3/24

Evolution of the U.S. Navy Shawl Collar Jacket: A Military Icon

Do you know the difference between the US Navy pullover shirt and te US Navy Shawl Collar Jacket ?

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The Marinière: A Voyage Through Time
Garment Stories Eric Maggiori 7/11/23 Garment Stories Eric Maggiori 7/11/23

The Marinière: A Voyage Through Time

Born in the 19th century, the marinière made its maiden voyage as part of the French naval uniform and the original design featured 21 stripes - one for each of Napoleon Bonaparte’s victories.

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A collection of magazines and books with Western and cowboy themes, including illustrations of cowboys, horses, and people in vintage Western attire, spread out on a plaid fabric surface.

Print Issues
Collectible editions shipped worldwide. →

Three digital magazine covers related to American culture and history. The front cover features a Western shirt with patriotic flags and the title "The Western Shirt: An American Identity." The other two covers are partially visible behind it, one with distressed jeans and the title "AVANT" and the other showing two men in uniform with military-themed text.

Digital Issues
Read instantly, anywhere. →

Clothing store with mannequins dressed in vintage apparel, hats, and accessories, brick wall background with signs and framed photos, indicating a retro or thrift shop.

Guides
Evergreen deep dives on heritage style. →

AVANT is an independent publication that sits at the crossroads of a book and a revue, offering 196 pages of in-depth exploration. Founded by Eric Maggiori, it’s operated from Paris, France, and distributed worldwide. AVANT explores the relationship between clothing and history, examining their cultural impact and how they shape our society today. Each issue is printed with care in Spain and fulfilled from our Parisian warehouse.

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