Welcome to AVANT Magazine’s blog, where we celebrate heritage, craftsmanship, and authentic style.
Dive deep into the culture of fashion through exclusive interviews, exploring rugged style and timeless design. Discover new insights and knowledge with every post, enriching your perspective on modern fashion.
American Corduroy: An Unsung Hero of Versatility
Corduroy is a classic among American fabrics. We retrace its history.
Exploring the Heritage of RRL: Ralph Lauren’s Iconic Western and Workwear-Inspired Brand
Discover Double RL, the Ralph Lauren's tribute to vintage workwear and the rugged spirit of the American West.
Hunting Jackets: Three Classics for Autumn
Hunting jackets balance the need to stand out for safety and blend in for stealth.
Shop Coats: Fashion in Factories
It was one of the staples of American factories (and not only) in the last century: the shop coat.
Department Store Cowboy: Three Ranchcraft Picks
Ranchcraft was a sub-brand created by the giant JC Penney. And it was a way for the company to reach a new audience.
Hollywood's Most Iconic Leather Jackets
Leather jackets are an essential part of any man's wardrobe. A timeless piece, regularly associated with motorcyclists, the leather jacket has been put in the spotlight by Hollywood.
The Ultimate Guide to Finding the Perfect Denim Jeans: A Heritage-Crafted Approach for Men
For the discerning men who values timeless craftsmanship and heritage clothing, finding the perfect pair of denim jeans transcends mere style. It's about quality, history, and the artisanal work that stands behind each stitch.
Half-Zip Shirts: Style and Comfort for the Summer-to-Autumn Transition
Autumn is a season of transition, both in terms of climate and clothing style. And one piece symbolizes this transition better than any other: the half-zip shirt.
Evolution of the U.S. Navy Shawl Collar Jacket: A Military Icon
Do you know the difference between the US Navy pullover shirt and te US Navy Shawl Collar Jacket ?
Kanae Kato : The Repair Champion Opens Her Own Store
The world's leading denim repair expert opens her own boutique on August 8: Blue Champion.
Bernie McMahon : “Everyone is looking at me when I wear my best Western pieces”
Bernie McMahon, aka Cowpunkabilly, is one of the most influential collectors of Western Wear. He talks about journey.
French Workwear words you need to know
Mastering the ABCs of French workwear is an essential first step in becoming an expert.
Heritage Style : Timeless Pieces Every Wardrobe Needs
It's an expression that, for many years now, has been used in all sorts of ways: heritage style clothing. But what does it really mean?
10 things you need to know about Carhartt
A classic American workwear brand, Carhartt has always enjoyed a certain popularity. Here are ten anecdotes that will make you love Carhartt even more.
No, Levi's didn't invent the "Tug-O-War" logo
We're all familiar with the Levi's logo: two horses trying to tear open a pair of jeans. But the world's most famous jeans brand isn't the first to have used this kind of logo.
The Marinière: A Voyage Through Time
Born in the 19th century, the marinière made its maiden voyage as part of the French naval uniform and the original design featured 21 stripes - one for each of Napoleon Bonaparte’s victories.
Seven things you should know about the Moleskin jacket
People often get introduced to the French workwear world thanks to this item: the famous “veste en moleskine” (moleskin jacket). But what do you really know about it ?
Double RL : Top 8 trends from California Dreaming
Are you ready to put on your hat and boots? Here are the RRL menswear trends for Spring/Summer 2023.
Stifel, the indigo gold rush
Discover the incredible history of The Stifel Fabric sought after by collectors from around the world, by Eric Maggiori.
