Welcome to AVANT Magazine’s blog, where we celebrate heritage, craftsmanship, and authentic style.
Dive deep into the culture of fashion through exclusive interviews, exploring rugged style and timeless design. Discover new insights and knowledge with every post, enriching your perspective on modern fashion.
Hunting Jackets: Three Classics for Autumn
Hunting jackets balance the need to stand out for safety and blend in for stealth.
Shop Coats: Fashion in Factories
It was one of the staples of American factories (and not only) in the last century: the shop coat.
The Ultimate Guide to Finding the Perfect Denim Jeans: A Heritage-Crafted Approach for Men
For the discerning men who values timeless craftsmanship and heritage clothing, finding the perfect pair of denim jeans transcends mere style. It's about quality, history, and the artisanal work that stands behind each stitch.
Half-Zip Shirts: Style and Comfort for the Summer-to-Autumn Transition
Autumn is a season of transition, both in terms of climate and clothing style. And one piece symbolizes this transition better than any other: the half-zip shirt.
Kanae Kato : The Repair Champion Opens Her Own Store
The world's leading denim repair expert opens her own boutique on August 8: Blue Champion.
French Workwear words you need to know
Mastering the ABCs of French workwear is an essential first step in becoming an expert.
10 things you need to know about Carhartt
A classic American workwear brand, Carhartt has always enjoyed a certain popularity. Here are ten anecdotes that will make you love Carhartt even more.
No, Levi's didn't invent the "Tug-O-War" logo
We're all familiar with the Levi's logo: two horses trying to tear open a pair of jeans. But the world's most famous jeans brand isn't the first to have used this kind of logo.
Seven things you should know about the Moleskin jacket
People often get introduced to the French workwear world thanks to this item: the famous “veste en moleskine” (moleskin jacket). But what do you really know about it ?