Exploring the Heritage of RRL: Ralph Lauren’s Iconic Western and Workwear-Inspired Brand
Double RL is Ralph Lauren's tribute to vintage workwear and the rugged spirit of the American West. Since its inception in the 1990s, the brand has built a loyal following ( including us !) among those who appreciate heritage clothing, timeless craftsmanship, and rugged style. Inspired by early 20th-century workwear and military designs, Double RL has become a key player in the heritage fashion space, offering high-quality, Americana-inspired pieces that are as durable as they are stylish.
The History and Heritage of RRL (Double RL)
The Birth of RRL: A Personal Tribute to Americana
Ricky & Ralph Lauren at Double RL Ranch.
The decor inside Double RL Ranch that echoes with the clothing brand.
Ralph Lauren founded RRL in 1993, naming it after his Colorado ranch, Double RL (One ‘R’ for Ralph, one ‘R’ for Ricky his wife). The brand draws heavily from the rich tapestry of American history, particularly the rugged life of cowboys, miners, and soldiers of the early 20th century. Lauren’s love for the American West and his passion for timeless, high-quality clothing are evident in the brand’s designs, which fuse function and fashion.
From the Wild West to Modern Fashion
RRL clothing is not just about replicating vintage pieces; it’s about honoring the craftsmanship of the past while creating fashion-forward garments that stand the test of time. Each piece in the RRL collection pays homage to workwear’s durability, practicality, and ruggedness, which have been key to its ongoing popularity among both heritage fashion enthusiasts and modern consumers.
Signature Pieces of RRL: Timeless Workwear with Modern Appeal
RRL Denim: The Epitome of American Workwear
An example of Slim Fit Denim (Belgrade Model) by Double RL.
Vintage Fit by Double RL with wider legs and distressed denim.
One of RRL’s flagship offerings is its denim collection. Made with selvedge denim sourced from top mills in Japan and the USA, RRL jeans are known for their durability and authentic workwear vintage styling. The brand’s denim pieces are built to last and age beautifully over time, making them a must-have for anyone seeking high-quality, rugged clothing that transcends trends.
Key pieces include:
• RRL Slim Fit Selvedge Jeans: Tailored for modern tastes but constructed with classic techniques.
• RRL Straight-Leg Jeans: A more traditional fit for those who want a true workwear look.
Chambray Shirts and Western Jackets: Rugged Yet Refined
Chambray shirt by Double RL.
Western Jacket by Double RL.
In addition to denim, RRL offers an array of other heritage-inspired garments. Chambray shirts and Western jackets are staples of the collection, perfect for layering and adding a touch of Americana to any outfit.
• Chambray Shirts: Lightweight, breathable, and perfect for all-season wear, RRL chambray shirts are crafted with impeccable attention to detail.
• Western Jackets: The brand’s Western jackets, often made from heavy-duty fabrics like canvas and wool, are inspired by the outerwear of ranchers and miners from a bygone era.
Military-Inspired Outerwear: Function Meets Fashion
Military-inspired jacket from RRL 2024 collection.
Cargo inspired pants from RRL 2024 collection.
RRL’s military-inspired pieces, including field jackets and cargo pants, pay homage to early 20th-century military uniforms. These items combine functionality with high-end fashion, making them perfect for both rugged outdoor activities and casual urban styling.
What Sets RRL Apart from Other Heritage Clothing Brands
Craftsmanship: The Heart of Double RL’s Legacy
RRL stands out in the heritage fashion market due to its commitment to craftsmanship. Each garment is designed with attention to detail, from the selection of premium fabrics to the use of vintage-inspired construction techniques. Unlike many modern brands that prioritize fast fashion, RRL emphasizes slow, careful production, ensuring each piece is built to last.
Exclusive Collections and Limited Edition Releases
Another unique feature of RRL is its exclusive, often limited-edition releases. Ralph Lauren frequently produces small batches of special items, making RRL a go-to for collectors and fashion aficionados who appreciate unique, high-quality clothing. This approach creates a sense of rarity and value around the brand, enhancing its appeal among heritage fashion enthusiasts.
Comparison to Other Heritage Brands
While other heritage brands like Levi’s Vintage Clothing, Red Wing, or Filson also celebrate American workwear, RRL brings Ralph Lauren's luxury touch to the table, blending ruggedness with refined design. The brand’s focus on authenticity, paired with its position in the high-end fashion market, makes it a standout choice for those who value both style and substance.
How to Incorporate RRL into a Modern Wardrobe
Double RL lookbook
Timeless Looks: RRL for Everyday Wear
Although RRL is deeply rooted in vintage fashion, its pieces can easily be styled for today’s modern wardrobe. RRL jeans and chambray shirts, for instance, pair well with contemporary streetwear and high-fashion pieces alike, making them versatile additions to any wardrobe.
Styling ideas from Ralph Lauren’s runway :
• Casual Rugged Look: Pair RRL jeans with a simple white tee and a leather jacket for a rugged yet stylish look.
• Modern Western: Layer a chambray shirt over a graphic tee, and finish the look with boots and a wide-brim hat for a modern take on Western-inspired fashion.
RRL’s Versatility in Both Casual and Semi-Formal Outfits
While RRL’s roots are in workwear, many of its pieces can be dressed up for semi-formal occasions. A Western jacket worn over a collared shirt and paired with chinos or tailored jeans can create a sophisticated look that still retains a touch of rugged charm.
Why RRL (Double RL) Remains a Heritage Fashion Icon
Inside one of the Double RL flagship.
Double RL continues to stand as a beacon of heritage fashion, capturing the ruggedness and authenticity of early 20th-century Americana. With a focus on craftsmanship, quality materials, and timeless design, RRL offers more than just clothing—it offers a connection to the past, allowing wearers to embrace both the history and the style of American workwear.
Whether you're a dedicated heritage fashion enthusiast or simply someone looking to add versatile, high-quality pieces to your wardrobe, RRL provides the perfect mix of function, fashion, and authenticity.
AVANT Latest issue “ Stifel: The American Blue Dream” will be available starting November 2024 in RRL US locations.
Learn more about American Workwear & Western Wear with our dedicated issues below:
