Welcome to AVANT Magazine’s blog, where we celebrate heritage, craftsmanship, and authentic style.
Dive deep into the culture of fashion through exclusive interviews, exploring rugged style and timeless design. Discover new insights and knowledge with every post, enriching your perspective on modern fashion.
No, Levi's didn't invent the "Tug-O-War" logo
We're all familiar with the Levi's logo: two horses trying to tear open a pair of jeans. But the world's most famous jeans brand isn't the first to have used this kind of logo.