Welcome to AVANT Magazine’s blog, where we celebrate heritage, craftsmanship, and authentic style.
Dive deep into the culture of fashion through exclusive interviews, exploring rugged style and timeless design. Discover new insights and knowledge with every post, enriching your perspective on modern fashion.
Department Store Cowboy: Three Ranchcraft Picks
Ranchcraft was a sub-brand created by the giant JC Penney. And it was a way for the company to reach a new audience.
Bernie McMahon : “Everyone is looking at me when I wear my best Western pieces”
Bernie McMahon, aka Cowpunkabilly, is one of the most influential collectors of Western Wear. He talks about journey.