THE STIFEL BOOK

Pre-order now !

For its sixth issue,
AVANT delves into the history
of one of America's most iconic
companies: J.L. Stifel & Sons,
producer of calico fabrics.

Orders placed between April 7th and April 20th will be shipped starting on April 22nd.

(PRE-ORDER) Stifel, The American Blue Dream
$39.00
Quantity:
Buy it now

THE COLLECTION

An Anthology of American Workwear 2
An Anthology of American Workwear 2
$35.00
(PRE-ORDER) Stifel, The American Blue Dream
(PRE-ORDER) Stifel, The American Blue Dream
$39.00
An Anthology of Western Wear
An Anthology of Western Wear
$35.00
AVANT-cover.jpg
An Anthology of American Militaria
$35.00

Order your copies now before they’re gone !

An Anthology of French Workwear
An Anthology of French Workwear
$35.00
An Anthology of American Workwear
An Anthology of American Workwear
$35.00

OUR E-BOOKS

Untold Stories of Rare Workwear Brands (E-book / Digital only)
Untold Stories of Rare Workwear Brands (E-book / Digital only)
$20.00
Enjoy reading now !
Denim and United States Armed Forces - Digital version
Denim and United States Armed Forces - Digital version
$7.99
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World of AVANT

Discover the World of AVANT online. We’re sharing with you the best of the men’s heritage style, Craftsmanship, Artwork and clothing stories that makes our lives more authentic.

Mis en avant
The Marinière: A Voyage Through Time
The Marinière: A Voyage Through Time

Born in the 19th century, the marinière made its maiden voyage as part of the French naval uniform and the original design featured 21 stripes - one for each of Napoleon Bonaparte’s victories.

Seven things you should know about the Moleskin jacket
Seven things you should know about the Moleskin jacket

People often get introduced to the French workwear world thanks to this item: the famous “veste en moleskine” (moleskin jacket). But what do you really know about it ?

Double RL : Top 8 trends from California Dreaming
Double RL : Top 8 trends from California Dreaming

Are you ready to put on your hat and boots? Here are the RRL menswear trends for Spring/Summer 2023.

Stifel, the indigo gold rush
Stifel, the indigo gold rush

Discover the incredible history of The Stifel Fabric sought after by collectors from around the world, by Eric Maggiori.

Back in stock !! Avant 5, An Anthology of Western Wear, is available on our website ! Link in bio !! Don’t miss it ! #magazine #avant #western #westernwear #cowboys #art #markmaggiori #theavantmag #book #america #west
A few days ago we came across this retro Dude Ranch Paper Dolls & Outfits box in a store in Los Angeles. Can't help but think of @lynn.downey.historian , dude ranch expert, who co-authored the article "Dude Ranch Duds, A Brief History of Du
Tonight !! Come join us at RRL Store on Melrose to celebrate Western wear and vintage clothing ! No list, just come and say hi that’s gonna be a lot of fun ! See you, 7 pm ! #avant #avantmagazine #ralphlauren #rrl #doublerl #westernwear #weste
Avant 5, An Anthology of Western Wear, is now available for pre-order on theavantmag.com ! Who has already pre-ordered a copy ? Let us know !!! Art cover by @markmaggiori ! #book #avant #avantmagazine #western #wear #westernwear #westernstyle #artco
Our Thanksgiving contest is now over and we picked our 5 winners ! Congratulations to @grantschumacher @worn.and.faded @edouard____ @greenvinedenim @la_moops Contact us in DM so we can send you 2 copies of AVANT WORKWEAR II ! #winners #avantmagazin
GIVEAWAY 🎁 Dear friends, to celebrate Thanksgiving and to thank you all for your support in this adventure 🙏 we are giving away 10 AVANT Magazines American Workwear Part II : 5 for you + 5 for your friends ! . . For a chance to win, follow the step
We are stories, we make sense of the world through stories, we make meaning out of stories and remember through stories. Sharing compelling stories with you, such as the one of Levi’s narrated by @lynn.downey.historian is why we’ve star

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