NEW RELEASE :
THE INTERVIEW BOOK

56 VINTAGE INSIDERS.
ONE EXCLUSIVE BOOK.
Stories, style, and a deep dive into
the world of vintage clothing.

THE COLLECTION

An Anthology of American Workwear 2 An Anthology of American Workwear 2
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An Anthology of American Workwear 2
Stifel, The American Blue Dream Stifel, The American Blue Dream
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Stifel, The American Blue Dream
An Anthology of Western Wear An Anthology of Western Wear
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An Anthology of Western Wear
An Anthology of American Militaria
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An Anthology of American Militaria
PRE-ORDER - An Anthology of French Workwear PRE-ORDER - An Anthology of French Workwear
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PRE-ORDER - An Anthology of French Workwear
PRE-ORDER - An Anthology of American Workwear PRE-ORDER - An Anthology of American Workwear
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PRE-ORDER - An Anthology of American Workwear

GARMENT STORIES

Mis en avant
Five Reasons Why Peacoats Rule Winter
Five Reasons Why Peacoats Rule Winter
Shop Coats: Fashion in Factories
Shop Coats: Fashion in Factories
Hollywood's Most Iconic Leather Jackets
Hollywood's Most Iconic Leather Jackets
Half-Zip Shirts: Style and Comfort for the Summer-to-Autumn Transition
Half-Zip Shirts: Style and Comfort for the Summer-to-Autumn Transition

BRAND FOCUS & SHOPPING GUIDES

Mis en avant
Exploring the Heritage of RRL: Ralph Lauren’s Iconic Western and Workwear-Inspired Brand
Exploring the Heritage of RRL: Ralph Lauren’s Iconic Western and Workwear-Inspired Brand
Hunting Jackets: Three Classics for Autumn
Hunting Jackets: Three Classics for Autumn
The Ultimate Guide to Finding the Perfect Denim Jeans: A Heritage-Crafted Approach for Men
The Ultimate Guide to Finding the Perfect Denim Jeans: A Heritage-Crafted Approach for Men
Heritage Style : Timeless Pieces Every Wardrobe Needs
Heritage Style : Timeless Pieces Every Wardrobe Needs
Untold Stories of Rare Workwear Brands (E-book / Digital only)
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MORE SHOPPING

Exclusive
e-books

Denim and United States Armed Forces - Digital version
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Accessories & items

To mark the release of the book Stifel, The American Blue Dream, AVANT has developped a collection of limited edition Stifel pins. The pin featured the famous Stifel boot, and comes with a cardboard stand that echoes the book’s graphic codes.

They bought AVANT...
and loved it

  • "So happy with my order ! The amount of work, knowledge, and inspiration put into the magazine truly shows. Many thanks !"

    Malgorzata Dudzik

  • "Beautifully designed anthology series destined to become a highly sought after reference work on historical clothing materials and trends."

    Mike Diaz

  • "I’ve finally got all the magazines in my collection and I’m never disappointed ! Great fun read and well researched. Thanks dude !"

    Mitchell Lusignan

  • "Absolutely stunning page by page, the interviews, the graphics, so much knowledge and history. Truly well throughout and brilliant !"

    James Sullivan

FOLLOW @theavantmag

The new issue of AVANT, The Voices Behind Vintage Clothing, will be out in just a few days. I’m holding the prototype in my hands right now, and I can tell you this one is truly stunning. Our brilliant art director, @camille_gressier , has on
Sliding into summer with an appreciation for East Coast codes: white chinos, linen stripes, well-worn leather loafers. Understated details, timeless silhouettes… summer dressing at its finest, where the breeze carries both salt and style. #the
Wishing our American fellows a blessed Memorial Day. This picture represents allied prisoners of war cheering their rescuers, as the U.S. Navy arrives at the Aomori prison camp, near Yokohama, Japan, on 29 August 1945. They are waving the flags o
Reach for the stars with this Stifel pattern ⭐️ From @ericmaggiori collection. #stifel #vintageclothing #denim #wabash #indigo #vintageoutfit #ruggedstyle #americanworkwear #workwear #workwearclothing
We thought Thomas LeVal Moore, style icon, needed it’s own article on the online journal. Now it’s live on the website ! #thomasmoore #preppystyle #vintagestyle #classy #80s #ralphlauren #poloralphlauren #vintageclothing #vintagefashion
Lee Riders bandana, Circa 1950 Courtesy of @longjohn_denimblog collection Featured in AVANT Western Wear issue #vintageclothing #vintage #menswear #bandana #ruggedstyle #1940 #lee #horseshoe #cowboy
We always value craftsmanship, that’s why this new article will please all DIY lovers !!! An How-To session about Rivets and Burrs for Beginners to learn a new skills during winter. Written by @zpliollio for Avant, link is in the bio (READ STOR